FIRST
STUDIO
Building brands people actually follow.
Building brands people actually follow.
Every footballer signs a contract. Very few build what lasts beyond it. First Studio is the agency that handles everything the contract does not. Content. Image. Brand deals. The narrative you control before someone else controls it for you.
Founded by Samuel Diabira and Raphaël Di Giuseppe. 3B+ views. 200+ brand deals. Six years. Zero compromises.
Kylian Mbappé earns more from Nike than from any club. Koundé earns from Jacquemus, Adidas, and Zara. Dembélé earned €10M+ off the pitch last year alone. None of that happened because they were good at football. It happened because someone built the infrastructure around them. That is what we do.
Most players let the club photographer tell their story. That is not a content strategy. We build a visual identity that makes someone want to follow you before they know who you play for.
Your follower count is your negotiating power. Every post is either building your brand or wasting your reach. We handle both.
Jules Koundé turned fashion into Jacquemus. Ousmane Dembélé collected the Ballon d'Or in a Zegna tuxedo. The athletes who understand image retire rich. The ones who don't retire forgotten.
The right partners. Negotiated properly. 200+ deals across sports and entertainment. We know which brands are looking for players like you.
Click any player to see what image management actually builds.
Founder & Director
Born in Paris. Started building online audiences at 13. By 19, 3B+ views, 3M+ followers across sports, entertainment and content. Left university after one year. The curriculum couldn't keep pace. Worked on the ground at the Esports World Cup Riyadh 2025. Covered Premier League at Molineux. Built content for Red Bull. Now building the agency for athletes who understand that image is infrastructure. Not from a desk. On the ground. In the room.
Commercial Chief & Co-Founder
Partnerships Manager at G2, one of the most commercially active organisations in sports and entertainment. Supervised and executed 200+ brand deals across sports and entertainment. Built commercial relationships with Adidas, BMW, Red Bull, Mastercard, Ralph Lauren, Pringles, Logitech. 8+ years of commercial experience at the highest level. The person who closes the deals.
Most players wait until after the big move. The ones who start now are the ones brands remember.
Jules Koundé
FC Barcelona
Hugo Ekitike
Liverpool FC
Ousmane Dembélé
Paris Saint-Germain