FIRST
STUDIO
Building brands people actually follow.
Building brands people actually follow.
Every footballer signs a contract. Very few build what lasts beyond it. First Studio is the agency that handles everything the contract does not. Content. Image. Brand deals. The narrative you control before someone else controls it for you.
Founded by Samuel Garcia and Raphaël Di Giuseppe. 3B+ views. 200+ brand deals. Six years. Zero compromises.
Kylian Mbappé earns more from Nike than from any club. Koundé earns from Jacquemus, Adidas, and Zara. Dembélé earned €10M+ off the pitch last year alone. None of that happened because they were good at football. It happened because someone built the infrastructure around them. That is what we do.
Most players let the club photographer tell their story. That is not a content strategy. We build a visual identity that makes someone want to follow you before they know who you play for.
Your follower count is your negotiating power. Every post is either building your brand or wasting your reach. We handle both.
Jules Koundé turned fashion into Jacquemus. Ousmane Dembélé collected the Ballon d'Or in a Zegna tuxedo. The athletes who understand image retire rich. The ones who don't retire forgotten.
The right partners. Negotiated properly. 200+ deals across sports and entertainment. We know which brands are looking for players like you.
How a player shows up off the pitch is content. Every appearance is a brand touchpoint. We provide personal style direction, access to pieces that cannot be found anywhere else, and real prices on jewellery, watches, and luxury. Not shopping. Image built down to the last detail.
Click any player to see what image management actually builds.
Founder
6 years of experience in sports content creation and social media. 3B+ views generated. 3M+ followers built. Wolverhampton Wanderers. Red Bull. Esports World Cup.
Head of Scouting
Former Red Star FC player. He grew up in this football. The pitches, the dressing rooms, the players looking for their chance. He sees the profiles before anyone else.
Commercial Director
8 years of commercial experience at the highest level. Over 200 partnerships negotiated across sport and entertainment. Adidas. BMW. Red Bull. Mastercard. Ralph Lauren.
Most players wait until after the big move. The ones who start now are the ones brands remember.
Jules Koundé
FC Barcelona
Hugo Ekitike
Liverpool FC
Ousmane Dembélé
Paris Saint-Germain