First Studio
The story comes first. We build the image of footballers, clubs, and the brands around them.
Your contract is set.
Your image is not.
Every footballer signs a contract. Very few build what lasts beyond it. First Studio handles everything the contract does not. Content. Image. Brand deals. The narrative you own before someone else writes it for you.
Six years in the rooms where football meets culture. The numbers below are not projections. They are receipts.
One team.
One number to call.
You and the people around you don't manage nine separate relationships. You manage one. We coordinate everything behind it. We don't replace your circle, we complete it.
Samuel Garcia
Content & ImageSix years in sports content creation and social strategy.
Darren Heubou
Football & Family RelationsFormer Red Star FC player.
Baba Diagne
Mental PerformanceRMC Sport combat consultant since 2023: Fighter Club, Legends, Baba Versus, live UFC commentary.
Milan Shipkov
Commercial Director200+ campaigns for N26, HelloFresh, Shopify, Crédit Agricole, Yepoda and more.
South
Style & Product AccessAlready dresses Thierno Barry, Wesley Fofana, Bob Sinclar, and AS Monaco players.
Peace Shopper
Personal ShoppingAlready serves RB Leipzig, Mous-k, L2B.
Concierge
Travel & Family Logistics
PR & Media Training
Press & Interview Preparation
Language Coaching
Championship-Market Fluency
Built around who you are.
Content Production
Most players let the club photographer tell their story. That is not a content strategy. We build a visual identity that makes someone want to follow you before they know who you play for. Every production is built to the standard of the work, not the size of the brief.
Social Media
Your follower count is your negotiating power. Every post either builds your brand or wastes your reach. We handle the strategy, the calendar, and the execution.
Image Management
Jules Koundé turned fashion into Jacquemus. Ousmane Dembélé collected the Ballon d'Or in a Zegna tuxedo. The players who understand image retire wealthy. The ones who don't retire forgotten.
Brand Deals
The right partners. Negotiated properly. 200+ deals across sports and entertainment. We know which brands are looking for players like you, and we know what your image is worth.
Access & Style
How a player shows up off the pitch is content. Every appearance is a brand touchpoint. We provide personal style direction, access to pieces that cannot be found anywhere else, and real prices on jewellery, watches, and luxury. Not shopping. Image built down to the last detail.
Storytelling
Every player has a real story. Not a marketing angle. A deep identity built before the partnerships arrive. We find it. We shape it. We protect it.
The pitch ends.
The brand doesn't.
Kylian Mbappé earns more from Nike than from any club. Koundé earns from Jacquemus, Adidas, and Zara. Dembélé's brand income is estimated between €8M and €12M per year. None of that happened because they were good at football. It happened because someone built the infrastructure around them. That is what we do.
This is what managed looks like.
Koundé. Ekitike. Dembélé. Not our clients. Our curriculum. The standard every First Studio player is built toward. Open a case to see what image, managed properly, returns.
Ready to build something that lasts?
The players who start before the big move are the ones brands remember.
